Expert Contribution

A Guarantee You Won’t Find Anywhere Else in the Bay Area

Cremation is a topic that can sometimes be associated with scandals, as there are bad actors out there who have made headlines across the country, causing some families to distrust cremation practices. 

We understand these concerns, as some of these stories can be particularly worrisome. Because of this, we know how vital transparency is for all families, which is why Cypress Lawn offers a specific program to grant your family the peace of mind you deserve. 

Families have trusted Cypress Lawn with handling their loved one’s cremations since 1893 when our first crematory center was established — the first for Northern California. 

We’ve built upon this legacy of trust by investing our time and resources into becoming the exclusive provider of Cremation with Confidence™ in the San Francisco Bay Area. 

Our Cremation with Confidence™ Guarantee includes a 10-step process that ensures your loved one is treated with dignity and respect every step of the way. Every one of our staff members strictly adheres to the highest ethical professional practices using our thorough system of checks and balances. Every cremation is conducted at our state-of-the-art center in Colma, meaning your loved one never leaves our care. 

There are many companies out there that will take your loved one to a different facility, maybe an hour or so away from the funeral home, without your knowledge. Oftentimes, you won’t be able to know who specifically handled your loved one’s cremation. At Cypress Lawn, we use a unique and specific tracking system that logs not only when each part of the process happens but also names every professional involved. 

Our team of caring professionals will also help your family plan a funeral or memorial service either before or after the cremation to celebrate your loved one’s life. 

At Cypress Lawn, we pledge to be there for your family every step of the way, just as we always have been. When the time comes and you need our services, trust us to meet your needs. 


By Robert A. Gordon Jr., President & CEO of Cypress Lawn Funeral Home & Memorial Park, Resident since 2017 

About The Author

End of Life
Bob Gordon
Cypress Lawn Funeral Home & Memorial Park
(650) 550-8808

Robert Gordon Jr. began his career at his grandfather’s cemetery and funeral home as a teenager — he worked in every position, eventually rising to the level of Vice President. He went on to hold director positions at both the El Camino Group and Service Corporation International. Bob is now the President and CEO of the Cypress Lawn Cemetery Association. He is a licensed funeral director and cemetery broker. 

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