Expert Contribution

Upholding Our Mission to Serve America’s Heroes

If you’ve ever attended a funeral for a veteran, there may be moments that were so meaningful you can recall them months or even years later. 

Maybe it was the playing of Taps or the ceremonial folding of the American flag. Maybe you can still feel your throat tighten with emotion when you think of the flag being presented to the grieving family. 

Here at Cypress Lawn, I speak for our entire team when I say that we count it a tremendous privilege to acknowledge the bravery and sacrifice of our veterans. Over the past century, Cypress Lawn has forged a deep relationship with many veterans and their families across San Francisco as we hold funeral services and lay beloved veterans to rest within our peaceful and beautiful Memorial Park. 

As Veterans Day approaches, we think of the veterans who have served both in wartime and peacetime. Americans are putting their lives on the line for the sake of our country, and we want to support them in any way we can. 

One practical way we come alongside veterans is through the Journey to Serve initiative, which highlights our commitment to recruiting and hiring veterans at all of our funeral home and cemetery locations across the Bay Area. We hope that we can help veterans start the next chapter of their lives and advance their careers and professional development. We need caring, competent, and mission-driven employees, and it’s no secret that veterans exemplify all these attributes. 

Here at Cypress Lawn, we think it’s important to remember our veterans both in life and in death — not just on Nov. 11, but every day. If you are interested in learning more about how we help veterans now and at the end of life, contact us anytime through our website,, or by calling us at (650) 550-8808. 

By Robert A. Gordon Jr., President & CEO of Cypress Lawn Funeral Home & Memorial Park, Resident since 2017 

About The Author

End of Life
Bob Gordon
Cypress Lawn Funeral Home & Memorial Park
(650) 550-8808

Robert Gordon Jr. began his career at his grandfather’s cemetery and funeral home as a teenager — he worked in every position, eventually rising to the level of Vice President. He went on to hold director positions at both the El Camino Group and Service Corporation International. Bob is now the President and CEO of the Cypress Lawn Cemetery Association. He is a licensed funeral director and cemetery broker. 

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