Expert Contribution

What We’ve Learned: Looking Toward Our ‘New Normal’

The past few years have forced all of us to face unprecedented circumstances and to change direction — sometimes at a moment’s notice. 

Throughout these turbulent times, one thing remains the same: Cypress Lawn’s unwavering dedication to serving families throughout the Bay Area. 

Organizations that continue to succeed through adversity have a clear understanding of how and why they show up every day. For 130 years, associates of Cypress Lawn have woken up, suited up, and served. They have always understood that we share a sacred trust with our community. They count on us to be available 24 hours a day, seven days a week to help them celebrate life, heal from loss, and remember those they love. 

It is a promise we deliver thousands of times per year on an at-need basis, and tens of thousands of families have before-need plans with us. This number continues to grow as our team of advisors keeps sharing the benefits of planning ahead. 

At Cypress Lawn, we aim to deliver impeccable service in a timely and caring manner. We believe in always doing our best and looking for ways to make our best even better. We support this vision by acting in accordance with our company values, which guide our interactions with families. 

Mahatma Gandhi once said, “The best way to find yourself is to lose yourself in the service of others.” This could apply to any activity, but in my mind, it fits so well with those of us who have chosen the funeral and cemetery profession. 

Trusting our team to preplan your funeral or commemorate your loved one’s life means you receive dedicated, professional care that puts your family’s needs front and center. 

If you’d like to learn more about the many ways our team at Cypress Lawn can serve you and your family, contact us today by visiting www. CypressLawn.com or by calling 650-550-8808. 

We are here 24/7, whether you’re in immediate need or wish to plan for the future. We look forward to serving you and your family for years to come. 


By Robert A. Gordon Jr., President & CEO of Cypress Lawn Funeral Home & Memorial Park, Resident since 2017 


About The Author

End of Life
Bob Gordon
Cypress Lawn Funeral Home & Memorial Park
(650) 550-8808

Robert Gordon Jr. began his career at his grandfather’s cemetery and funeral home as a teenager — he worked in every position, eventually rising to the level of Vice President. He went on to hold director positions at both the El Camino Group and Service Corporation International. Bob is now the President and CEO of the Cypress Lawn Cemetery Association. He is a licensed funeral director and cemetery broker. 

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