Expert Contribution

What’s “Brotox”

and Why Is It So Popular?

The secret is out. Men are putting their best face forward more than ever before, and there’s no shame admitting it. Many men, like most women, want to look and feel their very best – for their own self-confidence and to project a more professional, polished look both in person… and increasingly on FaceTime, Webex, and Zoom!

And that’s a primary reason why many cosmetic procedures have exploded in popularity among males over the last few years. These procedures include hair restoration, rhinoplasty, laser treatments, dermal fillers, and neurotoxin injections such as Dysport and Botox to treat facial wrinkles and creases. Over the years, these ‘tox’ injections have taken on the fun nickname “brotox” when administered to males. And according to the American Society of Plastic Surgeons, the number of men seeking “brotox” treatments has risen by a whopping 350 percent in the last 15 years. 

Botox and Dysport are simple proteins that are injected into a muscle creating weakness. Muscle action is what causes the wrinkles of frown lines, forehead furrow and smile lines. Look in the mirror and make these expressions to see the muscles at work. By precisely…and temporarily weakening these muscles, we can soften the expression and reduce or eliminate many wrinkles.

During the 2-minute procedure, Dysport injections are carefully administered to target areas. The treatment is quick, easy and requires little to no downtime. Most patients will notice results within two to five days following their treatment, and these results typically last anywhere from 3 to 4 months. Because the procedure is relatively quick and easy, many men (and women!) find that regular appointments spaced several months apart is an easy way to fit regular treatments into their busy schedules. Our practice also offers a Membership plan which provides a very convenient and affordable way to establish a regular regimen for many of our cosmetic treatments including Dysport, dermal injections, laser skin treatments and incredibly soothing and refreshing HydraFacials.

For more information on “Brotox” or any other one of our treatment options, please stop by or contact us at (925) 736-5757. One of our medical practitioners or patient coordinators will be happy to discuss your unique needs and goals… and to design a custom-tailored treatment plan to help you achieve the youthful, energized look you want.


By Dr. Stephen J Ronan, MD FACS


About The Author

Cosmetic Surgery
Blackhawk Plastic Surgery and MedSpa
Blackhawk Plastic Surgery and MedSpa
925-736-5757

Blackhawk Plastic Surgery has been offering their patients the highest quality cosmetic treatments in the Blackhawk area for more than 15 years. Now they are thrilled to introduce the Blackhawk Migraine Clinic led by migraine specialist, Alicia Choquette. Alicia brings over 5 years of migraine expertise to the Blackhawk Migraine Clinic and looks forward to helping patients live a better quality of life migraine free.

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